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                          • MORE MARKET STATS

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                                                      1. Bacardi India ropes in Zeenah Vilcassim as marketing director

                                                        She will lead consumer and customer marketing across the Bacardi portfolio

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                                                              She will be based out of the company’s Gurugram head office and report to Sanjit Randhawa, managing director, Bacardi India

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                                                                  The account was won following a multi-agency pitch

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                                                                                1. Ankit Nagori, co-founder, Eatfit

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                                                                                                2. Brand campaigns that deserve to be in the spotlight.

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                                                                                                        The used car market is currently working on a phygital model, as touch and feel is still an integral part of the purchase.

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                                                                                                            The guidelines are broad and allow platforms to ‘self-censor’, which is a good sign.

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                                                                                                                          Brands need to realise that there is Bharat that goes far beyond the major metros

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                                                                                                                                    Character actors often get typecast in films and these stereotypes are reinforced through ads

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                                                                                                                                          Star India Private Limited was the media rights partner for PKL for the first seven seasons of the League.
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                                                                                                                                                1. When consumers view promotional messages without realising the commercial intent of the advertisements, it becomes misleading, resulting in violation of regulations and abuse of consumer trust.

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                                                                                                                                                                      This consumption of audio content is coming primarily from the millennials and Gen Z.

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                                                                                                                                                                                  • The campaign has been conceptualised by 82.5 Communications

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                                                                                                                                                                                                                    This association marks a significant step for McDonald’s as it looks to reinforce its brand leadership in its key markets, the company said in a statement

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                                                                                                                                                                                                                              For brands to ride the wave of a moment, it has to be either relevant, memorable or persuasive

                                                                                                                                                                                                                                      Though technology has become a survival mechanism for enhancing effectiveness, and I am a big fan of innovation, there is no gadget that I can’t do without, says Sharma

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                                                                                                                                                                                                                                            1. Das was earlier senior vice president, marketing for the India beverages business

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                                                                                                                                                                                                                                                              The TVCs will be aired on prominent TV channels and shows

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